Friday, June 12, 2009

Naming Fail

It would be hard to forget, so I guess that's something in favor. But I giving your accounting firm a name that lots of people has to be uncomfortable with saying is a decisive point against.
Nigro, Nigro & White is a regional Southern California CPA firm with office locations in Murrieta and San Diego. NNW is committed to providing the highest quality financial statement audit, tax, accounting and management consulting support to private and public agencies. Our commitment to provide individualized service means that you can expect a responsive, cost-conscious approach with an understanding of your business needs and expectations.
Via Tigerhawk.

7 comments:

Nicholas Beaudrot said...

I suspect they go to great pains to pronounce it "NIGH-gro".

There used to be an outfielder named "Rusty Kuntz". Announcers always went to great pains to pronounce it "Koontz".

eric said...

This can't be real, can it? I mean, it's the "and White" that gives it away, right?

(Of course, your CAPTCHA word is "reamall" here, so maybe the Web is just having fun today.)

Neil Sinhababu said...

As I recall, Nick, people used to call Jesus Alou "Jay". I always thought it would've been simpler to just learn Spanish pronunciation and go for Hay-soos.

Eric, it has the Google profile of a legitimate business.

Stephen said...

We've got Nigro's Western Store here in KC, so there's no reason to think NN&W is fake.

Anonymous said...

The ultimate irony is, when linking to the actual website with a photo of the staff...it's White, white, white, white, and MORE WHITE.

Anonymous said...

You can't name CPA firms with a fictitious name people.

Anonymous said...

You can't name CPA firms with a fictitious name people.