Apparently GOP-linked operatives are gearing up to encourage the public not to get health insurance because, I don't know, they might like it and therefore might not think Obamacare is the worst thing ever.
This is sort of broad-based attempt to engage in mass non-participation and undermine government policy is not unprecedented in the history of Western Democracy. The official Labour Party platform of the late '80s and early '90s supported a non-payment campaign against the Tory-imposed poll tax. Individual MPs—though not the leadership—spent time in jail for their refusal to pay.
Still, it doesn't get much more punk than this.