Sunday, September 5, 2010

Optimal Strategy

Not knowing much about the business, I'm inclined to doubt the claims by minor Google competitors that Google is knocking down their search rankings in an anticompetitive fashion. However, starting a big splashy news story that causes you to be linked more often probably has search engine optimization benefits, so it may be a smart play in any case.

4 comments:

Anonymous said...

If a company has a dominant position in one market, wouldn't you expect it to try to use that dominance to help it other markets?

Neil Sinhababu said...

Not at the cost of compromising their core asset -- the reputation of their search engine.

Anonymous said...

If Google's search engine wasn't working quite as well as it might, how would you know? They have such a dominant position that there aren't a lot of benchmarks to use out there.

Neil Sinhababu said...

Well, I might know if people started comparing Google searches unfavorably with Bing, or if a lawsuit like this turned up something unsavory.