I don't really follow the NBA, but one of the few clips I remember is Kevin Garnett, back in his early Timberwolves years, delivering a massive dunk. The announcer yells "Kevin Garnett! With no regard for human life!". It's fairly stunning, at least for basketball. But, if you search for "garnett no regard for human life" on The Youtube, you get a bunch of results for ... LeBron James dunking on Kevin Garnett in 2009 and the announcers making a witty reference that would only be caught by sports nuts:
I worry that this sort of thing will happen more and more often, as homages make it difficult to find the original work. The Internet appears to be very bad at finding the second-most popular reference to certain things.