Sunday, December 21, 2008

Advertising Spending

Has anyone else noticed that magazines have gotten a lot thinner in a hurry? Has advertising spending just fallen to the floor? Does anyone know where I can find measurements of this stuff?

2 comments:

Daniel said...

Now that you mention it, I have noticed less ads than usual for the holiday season.

Ankush said...

"Has anyone else noticed that magazines have gotten a lot thinner in a hurry?"

People in the industry and commentators write about this all the time. Ad pages have been falling all year, and the decline has accelerated as the economy has gotten worse. Also, lots of writers are getting laid off, magazines are closing, and the number of new magazines being launched is way down. The industry has been hit hard, which is exactly what you'd predict in an economic downturn. If you follow industry news, they talk about all this stuff, like, basically every day.

The industry's fourth quarter numbers haven't come out yet, and won't (I bet) for another month or so. So you won't be able to find aggregate numbers that capture what's been going on in the last few months.